The Role of Architectural Visualization in Modern Design Projects
Architectural visualization is the art of creating 3D representations of architectural projects, whether existing or in development, through renders, animations, virtual reality, and more.
Why do we need to use Architectural Visualization ?
Architectural visualization (Archviz) is a useful and necessary tool for many stages of a new development. It is used throughout the whole pipeline of development whether it be developers, architects, interior designers, construction companies and marketing agencies, Arch viz can aid all parts of the development process.
Developers have discovered that with high end visuals they are able to market and therefore sell apartments before the construction of the building has finished, helping finance the overall development. This is because it can help attract buyers by giving them a realistic preview of the property. It can also be used as a tool for investors and financial institutions to evaluate the potential of a development project and make investment decisions.
From an Architects perspective, renderings help the overall design process. They can refer to visuals to make sure that their designs are translating correctly and the space and feel follows their overall plans. These images can then be used by a marketing team to advertise and create hype around the development.
Why invest in high end Visualization?
Architectural renderings are a reflection on the overall project, if the quality and feel does not match up to the quality of the development it can lead to misaligned expectations, reduced stakeholder confidence, and potentially hinder the project's success in attracting buyers or investors.